Viktor & Rolf – the Dutch fashion design team, Viktor Horsting and Rolf Snoeren – will launch a new fragrance, Bon Bon. It will launch in Europe in March and then in April in the U.S. at Saks Fifth Avenue.

The gourmand scent, developed by perfumers Cécile Matton and Serge Majoullier, contains notes of caramel, orange, mandarin, jasmine, peach, cedar wood, amber and sandalwood.

And the bottle? It looks sculpted in the shape of a big, pink bow – matching the bows that are painted on model Edita Vilkeviciute in the ad.

The image shown is from the ad campaign, which was revealed on the runway at the end of Viktor & Rolf’s couture fashion show in Paris earlier this week.

See a larger photo on Beauty Packaging’s Facebook page.